Renderings from 3D models created for an advertising campaign

Product packaging defines a brand and creates product identity. Creating 3D models of packaging is useful for 2 reasons: to design and determine the appropriateness of the packaging itelf and to use these designs in advertising campaigns (TV, magazines, bill-boards, etc). The following images are renderings of 3D computer generated models intended for an advertising campaign in Cyprus and Greece. High resolution images of the artwork from a graphic design company (logos etc) were converted into textures and used for mapping onto the 3D mesh models of the packaging.